Wall-i is a Portuguese tech start-up that helps businesses turn ordinary digital screens into smart, connected marketing tools. By combining IoT, computer vision, and artificial intelligence, Wall-i enables brands to create and manage intelligent display networks that adapt content in real time based on context, location, and audience behaviour. The pilot consisted of deploying Wall-i’s smart offline marketing technology in three fuel stations, integrating digital screens and audience measurement tools to test data-driven advertising activation and performance tracking. By combining content delivery with real-time audience insights, the pilot validated the potential to transform PRIO fuel stations into high-value advertising assets, supporting targeted campaigns, measurable results, and the future development of a scalable in-station advertising network.